For the first drop of N!ce Head we thought that the most meaningful place to set a Lookbook was a junkyard, vehicles are destroyed and transformed in metal ready to be use for several new purposes. Besides some hilarious moments that we had with workers there, the shooting end up perfectly and the final result was amusing.
We had 2 very intensive hours under the Italian sun with around 35 degrees and only the Hype of the situation allowed us to work without any breaks.
Photography and Modeling
The Art direction and photography was curated by Antonio Cavalieri (up), with an international background he can vaunt collaborations with several famous artists and magazines. Jacopo Gian Maria Ercoli (down) is a very prominent model that has already been working with important Maison such as Gucci.