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Our Vision: A Green But Reckless Attitude

The introduction of a brand

What makes us part of a group is the sense of common objectives, besides this, we are always looking for something able to catch the attention and curiosity of the people surrounding us. We consider the process of creation always work in progress, every piece has its meaning and we believe in continuous improvement. Be funny and partly reckless doesn’t stop us to give a little contribution to planet preservation.

The 3 heads 

Three souls in one:

Nice Designer, Writers, Video Makers, Photographers: The core of the brand, without damn good artists we won’t exist at all.

Nice actions: Nice head takes care of the planet. We use sustainable garments, choose ethical partners and devolve part of our profits. Besides these elements, we are developing new product made out of recycled and upcycled materials.

Nice life: We need to take actions for the planet, however, we wouldn’t be here today without junkie parties, a considerable number of joints and the influence of an underground lifestyle.

The street art movement

The street art movement is something that truly inspires us, driving our aesthetic work. A movement that has its roots in the New York of the ’80s that has been able to grow over the years, giving voice to the main social, environmental and cultural issues of our time. We want to communicate relevant points through art, supporting positive policies in an interesting and impressive way.

Sustainability for the masses 

Green policies and sustainable organizations should be the normality in the modern business panorama. Without bother people we take sustainability for granted, so you can enjoy your clothes without thinking about the side effects of those. From the garments to office lighting we are always looking for the best solutions to reduce our impact, while our design section is taking care of meaningful/creepy/dark/weird graphics.

Spreading art and culture

We engage with artists and designers, giving reality to what was just an idea. We make us the statement: Consume less, buy better! conceiving N!ce Head as a movement that goes beyond the simple clothing production. From the conception, we explore different arts and technologies to offer experience over the simple purchase. We release art and culture using all the media platforms to become the voice of the European sustainable streetwear.

4 thoughts on “Our Vision: A Green But Reckless Attitude

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